04 Mar Sales is the perfect role for people-person Kelly

Organisation and product knowledge are two of the skills Kelly Sands has honed as a Sales Executive at Contacta Systems Ltd.

Kelly joined the company in 2022.  In 2026, she was promoted to her current role, and is now responsible for managing and developing both export and UK wholesale customer accounts.

“My role centres on strengthening long-term client relationships and expanding our market domestically and internationally,” she said.

Kelly works closely with her colleagues in the sales team, making sure that everything runs smoothly for Contacta’s network of distributors.

“Good communication is vital and that’s a part of the job I really enjoy – I’m known as the talkative one! Every day is different; I speak to so many people from all around the world.”

Kelly has a keen eye for detail and provides her clients with a high level of support.

“When assistive listening systems are part of a new development or a major refurbishment, them arriving on time is key for the whole project so we have to get it right,” said Kelly.

She is a familiar face to many at ISE, having been part of our staff team at the show. As well as talking business, she enjoys being able to meet face to face with clients.

“The highlight for me is the client dinner when I can sit down with our customers and not just talk business but really get to know them as people.”

Before coming to Contacta, Kelly admits she had no idea about assistive listening technology but she’s now a passionate advocate.

“Some people I talk to say they don’t need an assistive listening system because they don’t think they’ve got anybody who would use it, but that’s the whole point of something like a hearing loop. Customers at a venue don’t need to say they’ve got a hearing disability, the hearing loop is there and they can just use it if they need it.”

When day is over, Kelly enjoys the peace and quiet of the Kent countryside. She lives with her husband, Phil, and eight year old son, Leo, on the family farm she grew up on.

“A 200 acre farm wasn’t the place I wanted to be as a teenager but now I’ve come back, I wouldn’t want to be anywhere else.”